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"On Changing the SAT: A Contrarian's View of Our 'Culture of Standardized Testing.'

An Education Week essay commenting on the widely discussed proposed revisions to the venerable SAT college admissions exam.

Peter Sacks argues that the changes are a marketing tactic by the College Board to appease what's perhaps its biggest customer, the University of California, which has threatened to drop the SAT.

The changes to the SAT won't improve what is a fundamentally flawed enterprise.